October 24, 2024 — A new studio, Magic Potion Games, is making waves in the gaming industry by combining the expertise of pioneers behind Disney’s Club Penguin and industry veterans from Epic Games and Electronic Arts to create a safer and more immersive online experience for kids: Imagine Island. 

The company secured funding in March 2024 from top-tier venture capital firms Konvoy, 1AM Gaming, 1Up Ventures, GFR Fund, Goodwater Capital, and Wheelhouse Ventures, and has quickly hit the ground running with the development of their flagship title. After just seven months of rapid development, Magic Potion Games launched “Imagine Island” as an early access title on Steam in late September—a rare and impressive accomplishment highlighting this talented team’s speed and expertise.

“Imagine Island” is more than just a game—it’s the next evolution in safe, social, and story-driven online worlds, and it brings refreshingly high quality and beautiful visuals to the kid’s online gaming space. Designed specifically with kids under 13 in mind, the game offers a safe haven where children can create their own character, explore vibrant areas of the world, play mini-games, complete quests, and engage in community-driven challenges like building playground structures. Whether serving up delicious drinks in the cozy Coffee Shop or uncovering hidden treasures in the Wilderness Walk, Imagine Island is a space where kids can just be kids, while parents can trust that their safety is a top priority. Not to mention it’s free to play, with no ads and no in-game purchases, which parents are sure to feel good about! 

Seasonal Content and Continuous Evolution

Their first in-game event went live today less than a month after the game’s initial release. The Halloween-themed takeover brings spooky world art, new themed items in the shop, exclusive Halloween activities, and more. Seasonal content will be a constant, with the world continuously evolving. New areas will be unlocked, fresh storylines introduced, and exciting mini-games added, ensuring the game grows with its young audience for years to come.

Safety at the Forefront

What truly sets Imagine Island apart is its unwavering focus on safety from the get-go. Magic Potion Games has partnered with industry leaders in online safety, including k-ID and Microsoft’s Community Sift to implement world-class safety features from day one, and joined an arrangement between k-ID and ESRB Privacy Certified to ensure strong privacy protections. With its unwavering commitment to making Imagine Island a safe and compliant online space for kids, the Magic Potion Games team is setting a new standard for child-friendly virtual worlds.

“Creating a safe and social virtual world where kids can be kids and parents can have peace of mind is at the heart of everything we do,” said Stephen MacDonald, CEO of Magic Potion Games. “We designed this world for our own children, and we couldn’t be more excited to share it with families everywhere for the next generation of gamers.”

A Community-Driven Experience

Magic Potion Games emphasizes community involvement. They’ve been conducting focus group sessions and playtesting of early versions of the game with kids and their parents from the start, ensuring player feedback shapes the direction of Imagine Island. By fostering an active, safe, and inclusive community, Magic Potion Games aims to give young players a true sense of ownership over the world. Regular community conversations will be hosted on the game’s official blog, allowing players to voice their ideas, and influence future updates.

Join “Imagine Island” Now!

Jump into “Imagine Island“ today and be part of an exciting, ever-evolving virtual world built just for kids. Explore the first chapter of the game, snag exclusive seasonal items, and watch as the world transforms with new content. With even more seasonal events planned for the holidays and beyond, it’s the perfect time to join the fun.

Parents can rest easy knowing their children are enjoying a secure, immersive online experience. And for the kids? It’s their world to explore, create, and make their own.

Follow “Imagine Island” for future updates on Facebook, Instagram, and YouTube. Kids should stay tuned into the Blog on the Imagine Island website for exciting sneak peaks, fun activities, and behind-the-scenes updates.

Contact Information
For press inquiries, contact:
Karin Johnson
karin@magicpotiongames.com
www.imagineisland.game