Privacy Policy

Last Updated: June 26, 2026

Your Privacy Matters to Us

Welcome to the Magic Potion Games website (the “Website”). The Website is brought to you by Magic Potion Games, Inc. (also “MPG,” “we,” “our,” or “us”).

Protecting our customers and visitors (also “you,” “your,” or “their”) and their privacy is a priority of ours. We have provided this Privacy Policy to help you understand:

how we collect non-public information about you that can be used alone or in combination with other information to identify you (“Personal Information”),
how we use your Personal Information, and
how we protect your privacy.

This Privacy Policy applies to the Personal Information collected, stored, or used by us in connection with the Website, such as Personal Information you provide us through the Website, including by email, telephonic communications, or mail. In addition, the Privacy Policy describes how we handle Personal Information we collect through communications with us, our employees, or service providers involved in providing services to you (collectively, the “Services”). We have a separate privacy policy that applies our game, Imagine Island (the “Game”), the Game website and the Personal Information that we collect and process in connection with the Game and the Game website.

Our Privacy Assurance

We take reasonable steps to collect only Personal Information necessary or relevant to our business.
We make a reasonable effort to ensure that Personal Information we act upon is accurate, relevant, timely, and complete.
We use only legitimate means to collect Personal Information.
We make reasonable efforts to make Personal Information available externally only to respond to legitimate business needs, to regulatory or other government authorities, or as otherwise permitted by law.
We take reasonable steps to limit employees’ access to those who need to handle Personal Information and who are trained in the proper handling of such Personal Information.
We take industry standard precautions and reasonable measures to protect your Personal Information.
We do not knowingly sell Personal Information to any person or company.
We do not knowingly share Personal Information with non-affiliate companies that would use such Personal Information to market their own products and services.

Personal Information We Collect from You

We get most of our Personal Information directly from you through the Website, such as the Contact page or Newsletter signup page, or via email, mail, telephone calls, other electronic communications, any application you send to us, and your transactions with us. We also might obtain Personal Information about you from transactions with us.

If you apply for a job with us, we collect the information in your application and resume, which you submit by email, and we use it only to evaluate your application. We retain applicant information only as long as needed for that purpose and as required by law.

Some examples of the Personal Information we may collect from you, usually by you providing it directly to us, include:

Your first and last name
Your email
Information about your inquiries to us, which may contain personal information

You can choose not to provide certain information, but it may delay or prevent us from providing products and/or our Services to you.

Automatically Collected Personal Information

We may use Tracking Tools only to gather information as indicated in this Privacy Policy. In many web browsers, you can also choose to delete, disable, turn off, or reject most Tracking Tools through the “Internet Options” sub-option of the “Tools” menu of your web browser or otherwise as directed by your web browser’s support feature. Please consult the “Help” section of your web browser for more information.

Additionally, our web servers may collect “log data.” Log data provides aggregate information about the number of visits to different pages on the Website. This Privacy Policy does not apply to other types of information you may disclose or that we may collect, including aggregate user statistics, demographic information, and other data that does not include Personal Information or from which you cannot be identified.

We may use such aggregate log data to improve access to the Website based on visitors’ web browsers and operating system types to make the Website available to as many relevant users as possible. We do not link the “log data” collected to Personal Information. Third party providers may also collect aggregate log data independently from us.

Sensitive data. We do not intentionally collect sensitive data, for example, biometric data, health data, or data revealing racial or ethnic origin, from visitors to our Website.

How We Use Your Personal Information

Under data protection law, we can only use your Personal Information if we have a proper reason for doing so, e.g.:

To comply with our legal and regulatory obligations;
For the performance of Services or to take steps at your request before engaging in Services with you;
For our legitimate interests or those of a third party; or
Where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your Personal Information for and our reasons for doing so:

Uses of Your Personal Information	Our Reasons for Such Use
To provide products and/or Services to you	For the performance of our contract with you or to take steps at your request before entering into a contract
To communicate with you and others as part of our business and to respond to your requests	For our legitimate interests or those of a third party; e.g. to send updates to you regarding our products and Services For the performance of our contract with you or to take steps at your request before entering into a contract
To prevent and detect fraud or abuse	For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us, a third party or for you
Other processing necessary to comply with professional, legal, and regulatory obligations that apply to our business	To comply with our legal and regulatory obligations
Gathering and providing information required by or relating to audits, enquiries, or investigations by regulatory bodies	To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, e.g. policies covering security and internet use	For our legitimate interests or those of a third party; e.g. to make sure we are following our own internal procedures so we can improve our products and Services
Operational reasons, such as improving efficiency, training, and quality control	For our legitimate interests or those of a third party; e.g. to be as efficient as we can so we can improve our products and Services
Ensuring the confidentiality of commercially sensitive information	For our legitimate interests or those of a third party, i.e. to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations
Preventing unauthorized access and modifications to systems	For our legitimate interests or those of a third party; e.g. to prevent and detect criminal activity that could be damaging for us and for you To comply with our legal and regulatory obligations
Generally establish and defend legal rights and protect our operations or those of any of our group companies or business partners	For our legitimate interests or those of a third party; e.g. to pursue available remedies to limit our damages.
Updating and enhancing customer records	For the performance of our contract with you or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products
Facilitate social sharing functionality	For our legitimate interests or those of a third party; e.g. to enable efficient functionality between our Services and social media websites
Send you important information regarding changes to our policies, other terms and conditions, our Services and other administrative information	For our legitimate interests or a those of a third party; e.g. to obtain your consent to updated policies To comply with our legal and regulatory obligations

With whom do we share your Personal Information

In order to conduct our business and to better serve you, we may disclose all of the Personal Information we collect, as described above, to:

Our affiliated companies. Other companies associated with MPG may have access to and use of Personal Information in connection with the conduct of our business where appropriate.
Our service providers. We may also share your Personal Information with external third-party service providers, such as lawyers and other outside professional advisors; call center service providers; IT systems, support and hosting service providers; document and records management providers; translators; and similar third-party vendors and outsourced service providers that assist us in carrying out business activities. We take reasonable steps to ensure that these suppliers and other third parties who provide services for us are contractually obligated not to use Personal Information about you except as we authorize.
Recipients of your social sharing activity. Your friends associated with your social media account(s), other website users and your social media account provider(s), in connection with your social sharing activity.
Governmental authorities and third parties involved in court action. MPG may also share Personal Information with governmental or other public authorities (including, but not limited to, courts, law enforcement and criminal investigations agencies); and third-party civil legal process participants and their lawyers and other advisors and representatives as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our group companies; (f) to protect our rights, privacy, safety or property, and/or that of our group companies, you or others; and (g) to allow us to pursue available remedies or limit our damages.
Other Third Parties. We may share Personal Information with purchasers and prospective purchasers or other parties in any actual or proposed reorganization, merger, sale, joint venture, assignment, transfer or other transaction relating to all or any portion of our business, assets or stock.
Authorized transfer. We also may disclose Personal Information for other purposes or to other third parties when you have consented to or requested such disclosure.

We may disclose your Personal Information to third parties for the following reasons:

Providing you the Services
Payment processing
Tracking how visitors use the Website
Fulfilling a transaction you requested
Preventing fraud
Marketing our products (only with your consent)
Complying with requests from law enforcement
With your consent (e.g., if you authorize us to share your Personal Information)
Protecting our rights, property, or safety, or that of users of MPG or the general public

In the event of a bankruptcy or a sale, merger, or acquisition, we may also transfer your Personal Information to a separate entity. That entity will be responsible for ensuring that your Personal Information is used only for authorized purposes and persons in a manner consistent with this Privacy Policy and applicable law.

Additionally, we may share Personal Information when it is required by a court or government agency or to respond to a Claim by you or a third party. In doing so, we may respond to any subpoena received from a court or government agency without prior notice to you. Unless prohibited by law or by a court order, we will use reasonable efforts to notify you of any subpoena received from any other party that requires us to disclose your identity and will wait ten (10) days thereafter, or a lesser amount of time as required by the deadline in the subpoena, before providing the requested Personal Information.

Personal Information may also be shared by you, on message boards, chat, profile pages and blogs, and other services to which you are able to post information and materials (including, without limitation, our social media pages and apps). Please note that any information you post or disclose through these services will become public information, and may be available to third parties who access the MPG Website and to the general public. We urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Website and our social media pages.

We do not knowingly sell any of your Personal Information to any third parties.

Retention, Confidentiality, and Security of Personal Information

We store Personal Information for as long as reasonably necessary to fulfill the purposes described above, as we determine is necessary for business records, and as required under applicable law.

We restrict access to Personal Information about you to those who need to know in order to provide products or Services to you and to conduct our internal operations. We make reasonable efforts to maintain, or take reasonable steps to ensure that our third-party service providers maintain on our behalf, physical, electronic, and procedural safeguards that comply with federal regulations to guard your Personal Information.

Additionally, the Website uses reasonable security measures to protect information before and during transmission to the internet.

However, some of our security measures depend on the compatibility of your web browser. While we strive to protect your Information, the internet is not absolutely secure and, thus, we cannot promise guaranteed security. In the unlikely event that we believe that the security of your Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we may post a notice through the Website if a security breach occurs, and to the extent we have your email address, we may notify you by email. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

You should also take steps on your own to protect your Personal Information, such as:

Using the latest version of your web browser.
Keeping your username and password confidential.
Accessing the Website only on personal or trusted computers.

Please refer to the Federal Trade Commission’s website at http://www.business.ftc.gov/privacy-and-security/consumer-privacy for information about how to protect yourself against identity theft.

Links

The Website may include links to other websites. This Privacy Policy only applies to our Website and Services. We do not make any representations about any websites other than our own. Any Personal Information you provide to any linked websites will be subject to the privacy policies of that website. If provided, you should review the privacy policies of any linked websites carefully.

Social Media

The Website may include links to third party social media platforms, such as Facebook, Instagram, and LinkedIn pages and widgets. These features may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Website. Your interactions with these features are governed by the privacy policy of the company providing them.

Commercial Electronic Messages

We will send you marketing emails only if you opt in to receive them, for example by subscribing to our newsletter. You can withdraw consent at any time using the unsubscribe link in any marketing email. We do not share your email address with third parties for their own marketing. These parties may send you commercial emails in order to deliver information about the Website, information about developments relating to our products and Services, special offers, and other information, including but not limited to updates to the Website.

Children

The Website is intended to provide information about our company and services, and, while our game may be for children, this Website is not intended for minors. Consistent with the United States Federal Children’s Online Privacy Protection Act of 1998 (COPPA), the Website is not directed at children and we do not knowingly collect Personal Information from anyone under the age of eighteen (18) years. If you are a parent or guardian and believe that your child has provided Personal Information to the Website without your consent (for example, by misrepresenting their age), please notify us. If we become aware that information is or has been submitted by or collected from a minor under the age of 18, we will delete this information.

Our game “Imagine Island” is a separate, child-directed service governed by its own privacy notice, available at imagineisland.game/privacy-policy. Families should review that notice to learn we handle children's information for that service.

We make reasonable efforts to comply with the privacy laws of the U.S. and make no representation that this Privacy Policy or the Terms of Use comply with the laws of any other jurisdiction. If you choose to visit the Website, you do so at your own initiative and at your own risk and you are responsible for complying with all applicable local laws and you waive any causes of action, suits, penalties, fines, losses, damages, costs, or expenses, including attorneys’ fees (“Claims”) that may arise under such local laws.

International Visitors

We are based in the United States and the Website we own or operate is located and hosted in the United States and is intended mainly for visitors located within the United States. In most cases, the Personal Information we collect is stored and used in the United States. While we do not generally direct our Services to residents of jurisdictions outside the United States (“Foreign Jurisdictions”) it is possible that residents of Foreign Jurisdictions may access and use the Website. If you choose to use the Website from a Foreign Jurisdiction with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your Personal Information outside of those regions to the United States for storage and processing.

We may also transfer your data, including Personal Information, from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Website. By providing any information, including Personal Information, to us, you consent to such transfer, storage, and processing.

Your Rights and Choices

As mentioned above, providing Personal Information is optional in certain circumstances. However, if you choose not to provide Personal Information that is needed to use some features of our Services, you may be unable to use those features.

We strive to provide you with choices regarding the Personal Information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of your information.

Updating or correcting your information: Please e-mail us a request at contact@magicpotiongames.com if you need to change or correct your Personal Information.
Newsletter: If you have opted in to receiving our newsletter and you want us to unsubscribe, you can opt out by clicking the unsubscribe link at the bottom of our emails containing the newsletter and following the instructions provided.
Deleting Your Personal Information: We provide all of our data subjects with the Right to be Forgotten (also known as the Right to the Deletion of your Personal Information ), whether or not you reside or are a citizen of the European Union or the United Kingdom. Please e-mail us a request at contact@magicpotiongames.com if you would like us to delete your Personal Information.

Please note however that the Right to be Forgotten is not an absolute right. The Right to be Forgotten only applies to the following types of Personal Information that are held by us at the time of the request:

Personal Information that was processed on the basis of consent,
Personal Information that was processed on the basis of legitimate interests,
Personal Information processed on a basis other than consent or legitimate interests that is no longer required for the purpose for which it was original collected or processed,
Personal Information that was processed unlawfully,
Personal Information that must be deleted in order to comply with a legal obligation, or
Personal Information of a child.

Third parties: We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.

Personal Information Rights: Most comprehensive consumer privacy laws provide those that they protect with certain data protection rights. While the precise rights vary from jurisdiction to jurisdiction, most include all or a number of the following:

The right to confirm - You have the right to confirm whether we are processing your Personal Information;
The right to access/obtain - You have the right to request we provide you with copies of your Personal Information. We may charge you a small fee for this service.
The right to correct/rectify - You have the right to request that we correct any Personal Information you believe is inaccurate. You also have the right to request that we complete Personal Information you believe is incomplete.
The right to be forgotten/deletion - You have the right to request that we erase certain types of Personal Information (see Deleting Your Personal Information above).
The right to restrict processing - You have the right to request that we restrict the processing of your Personal Information, under certain conditions.
The right to object to processing - You have the right to object to our processing of your Personal Information, under certain conditions, such as for targeted advertising.
The right to data portability - You have the right to request that we transfer the Personal Information that we have collected to another organization, or directly to you, under certain conditions.
Rights in relation to automated decision-making and profiling - You have the right to not be subject to a decision based solely on the automated processing of your Personal Information. Processing of your Personal Information is “automated” where it is carried out without human intervention and where it produces legal effects or significantly affects you.

We are happy to provide the above rights to all of our users, regardless of your residence or location. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please email us a request at contact@magicpotiongames.com.

Shine the Light. Under California Civil Code Section 1798.83, ( the "Shine The Light" law), California residents who use the Services may request and obtain from us, once a year and free of charge, information about categories of Personal Information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared Personal Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

When you contact us to exercise any of the above rights. We may request specific information from you to confirm your identity. We are not obligated to honor certain data subject requests if we cannot verify that the person making the request is the person about whom we collected Personal Information, or is someone authorized to act on such person’s behalf. Any Personal Information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

If you believe that our processing of your Personal Information is inconsistent with your data protection rights under applicable law and we have not adequately addressed your concerns, you may have the right to lodge a complaint with the Data Protection Supervisory Authority, if any, of your jurisdiction.

For purposes of the GDPR, we are a “controller” and you are a “data subject.”

Updates to this Privacy Policy; Incorporation; Scope

We may update this Privacy Policy from time to time. When we do, we will post the updated Privacy Policy on the Website and revise the "Last Updated" date above. If we make material changes, we will provide notice before the changes take effect, by posting a notice on the Website or by other appropriate means. Your continued use of the Website after an updated Privacy Policy takes effect constitutes acceptance of the changes.

This Privacy Policy supplements but does not replace other applicable policies, practices, and privacy notices that may relate to specific business relationships you have with us or to certain products or Services, as described in the applicable privacy notice. In the event of a conflict between this Privacy Policy and a privacy notice for a specific product or service, the specific product or service privacy notice shall govern.

Contacting MPG

For clarification or if you have any concerns about the Privacy Policy or requests related to any Personal Information that we collect, use, or share about you, please write to us at contact@magicpotiongames.com or 8 The Green PMB 19524 Dover, DE 19901, United States, and we will promptly respond.

We will promptly investigate and attempt to respond in a manner that complies with the principles described in this Privacy Policy.

Copyright © 2024 Magic Potion Games Inc. All rights reserved.
Magic Potion and Magic Potion Games are trademarks or registered trademarks of Magic Potion Games, Inc. in the United States of America and elsewhere.